LYFE
No Result
View All Result
Sunday, March 26, 2023
  • Featured
  • Entertainment
    • Celebrities
    • Movies
    • Music
    • TV
    • Games
  • Technology
  • Travel
  • Food & Drink
  • Op-Eds
LYFE
  • Featured
  • Entertainment
    • Celebrities
    • Movies
    • Music
    • TV
    • Games
  • Technology
  • Travel
  • Food & Drink
  • Op-Eds
No Result
View All Result
LYFE
No Result
View All Result

Realme’s entry-level smartphones helped vendors and consumers defy tough economic times in 2022

admin by admin
26 January 2023
in Technology
0
realme C35

realme C35

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedinShare on WhatsAppShare on Telegram

Fairly priced smartphones helped some mobile vendors to keep up their shipment numbers in a tough year characterized by a general slow-down in the economy, realme PR and Marketing Manager has said.

The high cost of living and weakening of the Shilling against the dollar and volatility in other foreign exchange rates eroded consumer purchasing power in Kenya making it difficult for many Africans to purchase new phones or upgrade to higher models.

You might also like

Samsung Electronics Nightography Delivers ‘Epic Night Shots’

Safaricom Partners with Huawei to Unveil 5G Experience Centres in Nairobi

Xiaomi has launched Redmi 12C, a great entry-level device

“While all segments across the mobile market registered a decline in shipment numbers in 2022, demand for entry-level smartphones was on a positive trajectory with huge sales helping to balance out lower sales recorded in mid and high-range phones,” said Mildred Agoya.

During the year, realme introduced its entry-level smartphone offerings under the C-series stable, making it the top-selling realme series in the Eastern Africa Market. during the period most consumers went for handsets that offer high-end features at very affordable rates to beat tough economic times.

The C-series phones come with among other premium features, a 6.5-inch screen, Some had a 50MP camera, backed by a powerful 5,000mAh battery making them very popular among first-time smartphone owners.

In the first quarter of 2022, realme broke its annual five million sales volume mark for the first time globally, driven by the sale of entry-level phones and this trend has sustained over the year.

Research firm, Canalys in its November 2022 estimates ranked realme in the fourth position with a three per cent market share, after Transsion(49 per cent), Samsung(33 per cent) and Xiaomi(6 per cent).

“Interestingly, the Q3 estimates show only realme moved up the ranks and had the largest annual growth (71 per cent) in shipments. this is an affirmation that we continue moving with trends and offering our diverse customers what they need and that which caters for their needs even during difficult economic times,” said

IDC Data shows smartphone shipments in Africa slumped by 19.8 per cent to 17.8 million units, representing a very low quarterly smartphone volume for the continent.

The same data however shows low-end price bands (less than $200) continued to dominate Africa’s smartphone market during the period under review, accounting for an 83.6 per cent share of shipments. The major increase was seen within the $100 to $200 priced smartphone range. These trends are promising to be even better in the year 2023

Tags: realme
Previous Post

AVA and BasiGo partner to assemble Kenya’s first Electric Buses

Next Post

Top 10 Best Aparthotels In Nairobi Today

admin

admin

Related Posts

Samsung Electronics East Africa Unveils Galaxy S23 Series
Technology

Samsung Electronics Nightography Delivers ‘Epic Night Shots’

by admin
22 March 2023
Safaricom Partners with Huawei to Unveil 5G Experience Centres in Nairobi
Technology

Safaricom Partners with Huawei to Unveil 5G Experience Centres in Nairobi

by admin
17 March 2023
Xiaomi has launched Redmi 12C, a great entry-level device
Technology

Xiaomi has launched Redmi 12C, a great entry-level device

by admin
13 March 2023
Airtel Mobile Commerce Uganda Limited, Pesapal Partner to Offer More Payment Options
Featured

Airtel Mobile Commerce Uganda Limited, Pesapal Partner to Offer More Payment Options

by admin
6 March 2023
realme turns heads at 2023 Mobile World Congress with GT3
Technology

realme turns heads at 2023 Mobile World Congress with GT3

by admin
6 March 2023
Next Post
5 Things To Consider Before Choosing An Aparthotel

Top 10 Best Aparthotels In Nairobi Today

Recommended

lyfe

Gloria Kyallo-My boyfriend damaged mom’s car

2 July 2022
Anerlisa Muigai living large as mother struggles with Sh22 billion tax bill

Anerlisa Muigai living large as mother struggles with Sh22 billion tax bill

6 August 2022

Categories

  • Business
  • Celebrities
  • Entertainment
  • Fashion
  • Featured
  • Food
  • Food & Drink
  • Games
  • Health
  • Lifestyle
  • Movies
  • Music
  • Op-Eds
  • Politics
  • Sports
  • Technology
  • Travel
  • TV
  • Uncategorized
  • World

Don't miss it

CNN’s #Myfreedomday Calls On Students Around The World To “Know The Signs” Of Modern-Day Slavery
Movies

CNN’s #Myfreedomday Calls On Students Around The World To “Know The Signs” Of Modern-Day Slavery

22 March 2023
Why digital remittance platforms have become popular with Kenyans abroad
Business

Why digital remittance platforms have become popular with Kenyans abroad

22 March 2023
Samsung Electronics East Africa Unveils Galaxy S23 Series
Technology

Samsung Electronics Nightography Delivers ‘Epic Night Shots’

22 March 2023
Kenya’s Trailblazer Role in Harnessing Technology For Financial Inclusion
Op-Eds

Kenya’s Trailblazer Role in Harnessing Technology For Financial Inclusion

22 March 2023
Fintech is a path to democratised financial services
Op-Eds

Fintech is a path to democratised financial services

22 March 2023
Xplico Insurance Kenya: A Game Changer in the Insurance Industry
Featured

Domestic Insurance Package Solutions to Help You Bounce Back

21 March 2023
LYFE

LyfeKE

Top Trends and Lifestyle Stories

© 2022 Lyfe

No Result
View All Result
  • Featured
  • Entertainment
    • Celebrities
    • Movies
    • Music
    • TV
    • Games
  • Technology
  • Travel
  • Food & Drink
  • Op-Eds

© 2022 Lyfe